Pricing

Day Pass: USD 25 or Php 1,300

School of Yoga Students USD100 or Php5,000

Published Rate: USD 120 or Php 6,000

About the Class

21-25 February 2022, 430pm to 630pm PST
22-26 February 2022, 830am to 10:30am PHT

BY CRISTINA HOLOPAINEN

WITH ANNIE CARPENTER, JOAN HYMAN, AND JENNIFER HUANG

Yoga Alliance Credit Hours: 10-Hour under the 300-Hour Teacher Training of the School of Yoga.

This 5-day course is designed for those who want to learn how to create a sustainable and successful business from the yoga profession. You will learn practical wisdom and applications from experienced yoga teachers, successful yoga business owners and related professionals from writing your own bio, building your business plan and even how to put up your own website and social media posts.

Learning Objectives:

Day 1: The Shape of the Yoga Industry and the Sustainability Dilemma

• The Yoga Teaching Profession: Finding your way as we transition and re-emerge into the world by Annie Carpenter

• Yoga Business Models: Standing on the Shoulders of Giants Session by Cristina

Day 2: Artha & Dharma: Applying Yoga to Money & Business by Joan Hyman

• Artha and Yogic Philosophy applied to the Business of Yoga 

• Finding your Dharma workshop 

• Writing your Bio and a sample workshop

Day 3: Marketing & Business Planning 101 for Yogis by Cristina

• Marketing 101: Effective Communications

  • Content, Channels and Community: Breaking down effective communications

• Yoga Economics: Time Value of Money and Energy

• Writing your Business Plan

Day 4: Making it happen: Practical tips for Social Media and your Website

• Business Goals: your website and your social media intentions

• Checklist of media you need

• Social Media Tools to create and stay organized

• How to use Canva to create marketing materials that can be applied to your posts, websites, and other marketing needs

• Keep your audience engaged! The value of newsletters.

• How to get started from here.

Day 5: Putting it all together: Your Business Plan by Cristina

• The Yoga Retreat Business : Case Studies

• The Yoga Studio Business : Case Studies

• The Yoga Teacher Business: 2-3 Presentations by previous BOY students who went ahead with their business plans.

• Practical Applications:

  1. Contracts and templates, resources by Cristina

• Wrap-Up: Now you have the plan, what’s next?

• Closing Talk and Meditation by Joan Hyman